Custom embroidery is a huge part of marketing and advertising. It’s inexpensive enough for almost any business, but classy enough to stand out in a world of screen printed items.
Using the visual medium of embroidery makes your brand stand out, forge a team among your staff, and give your customers a reason to celebrate your brand.
In the following article, we’ll look at the different reasons you should consider custom embroidery for your staff and for your customers.
Custom Embroidery for Staff
Give your staff custom embroidered hats, shirts, blouses, and more.
Uniformity – A uniform gives your business the professional look and feel that you want. While it’s nice for staff to be able to wear whatever they want, you don’t need one employee in a business suit and another in shorts and a t-shirt. By giving everyone the same uniform, it lends a coordinated look to your business.
Team Building – Every team, from baseball to Girl Scouts, has a uniform. They wear custom embroidered hats, shirts, dresses, pants, and more. This helps them to see themselves as a team. There’s a sense of unity forged when everyone is wearing the same outfits.
Dress Code – A shirt and custom embroidered hat can create a basic dress code. Everyone has a minimum uniform to wear. This avoids those awkward conversations with an employee, “You need to go home and find something else to wear.”
Customer Predictability – If your staff wear uniforms, customers know whom to speak to. Nothing is as disconcerting as walking into a business and not being able to tell the customers from the staff. If you’re lucky, they’re wearing lanyards or name tags, but that really doesn’t seem like enough. Putting your team in uniforms can make this problem go away.
Custom embroidered apparel for your staff takes your business’s appearance and professionalism to a new level. It’s an inexpensive way to give everyone a uniform that will set you up for success.
Custom Embroidery for Customers
Custom embroidered items, like hats, shirts and skirts are a great way to build your brand and increase customer loyalty.
Here are some of the reasons that you should consider custom embroidered items for your customers:
Marketing – Your clothing can be walking around your city or the whole world where everyone can see it. If these designs themselves are interesting, people will pay you for them. Everyone who sees one of your customers in your clothing is considered a marketing impression. Marketers will tell you impressions make sales. Your customers are happy to do the advertising and you reap the benefits.
Loyalty – Customers that wear your custom embroidered hat to go golfing are more likely to eat in your restaurant afterward. No matter what business you’re in, exciting apparel is a great way to remind customers of what they love about your business.
Durable – Custom embroidered items last for years. It’s the most durable way to put your brand on clothing. The embroidery won’t fade for years and it can be washed and dried just like any other piece of clothing.
Custom Logo – The custom embroidery should include your logo. We can take your logo, digitize it, and embroider it onto anything a needle can penetrate. The advantage is that you can create anything you want. It can be increased and decreased in size based on the article of apparel you’re working with.
Colorful – You can have a huge variety of color in your custom embroidery. This will make it stand out. Because there’s every color of the rainbow, it’s possible to make complex images with a ton of color. New digital technology and digitally-controlled embroidery machines make it possible to produce what you envision.
Promotion – Embroidered gifts are a great way to promote your company through giveaways and charitable donations. The quality and style of custom embroidered hats, shirts, and more are a great gift that people enjoy getting. Host a giveaway for your business or donate your items as part of baskets to other organizations.
Differentiation – There might be five companies in your area that do what you do. If your clothing and uniforms are embroidered it will help your business to stand out from the crowd.
Flexible – Some materials aren’t suitable for screen printing, but almost every fabric, from a thin cotton to a leather jacket, can be embroidered. Deciding what type of fabric to use is something we can help you with. For example, you can get shirts in cotton or you can get microfibers that wick away sweat. There’s also denim, cotton/poly blends, and more. We can guide you through your choices based on what you need and what you‘d like the final product to look like.
Personalization – You can make every item, whether it’s for an employee or a customer, personalized with their name, nickname, a number, anything. Because every item is embroidered individually, you can personalize it any way you’d like. Nothing will build loyalty with your customers faster than having their name embroidered on a hat or a shirt.
Custom Embroidered Choices
There is a huge field of choices in the world of custom embroidery. From the materials to the piece of apparel to the style of embroidery to personalization, it can all seem overwhelming if you don’t have a clear vision.
Our team can help you make the right choice. We will talk about who your items are for, what you want them to be able to do with them, and what you want them to look like.
We’re able to give you a digital mockup of the items so you know exactly what it will look like. Once approved, you’ll also get a physical sample for your final stamp of approval. There’s no guesswork. You’ll know precisely what the finished product will look like.
Give our team a call. We’ll help you turn custom embroidered apparel into the best business-growth tool you have.
Phone: (201) 416-9179