How precise embroidery is achieved
When it comes to precise embroidery there’s no “one” thing that accomplishes the feat. There are many variables at play including the equipment itself. And equally important, if not more, is the embroiderer’s passion and love for the craft. It takes years of lessons learned through trial and error to perfect the craft.
Embroidery is a lot different than screen printing. While screen printing requires a graphic designer, for the most part, what you see on a computer screen is what you’ll be able to achieve on a t-shirt because you’re laying ink on top of the garment. However, when it comes to embroidery, the stitches aren’t “floating” on top of the garment. Rather, the needle penetrates the fabric and inserts more material which distorts the fabric.
One stitch isn’t going to make a noticeable difference in the material. However, when you start adding hundreds and thousands of stitches, the material starts to shift in different directions. And for this reason, when a professional embroiderer converts your artwork to an embroidery file (digitized), it’s not as simple as re-drawing your artwork exactly as it appears in your artwork file. In the case of embroidery digitizing, what you see on the computer screen never looks the same when you embroider the file. For example, a shape like a circle can’t be digitized as a perfect circle – it has to be skewed in countless ways depending on the garment it’s being sewed on.
Why fabric type matters
The type of fabric being embroidered on is a huge factor which we have to analyze before even starting on the work to convert (digitize) your artwork (jpg, psd, ai, cdr, eps, svg files) into an embroidery machine file. Even the type of thread used has to be taken into consideration. For example, metallic thread has to be digitized in its own way. A logo for a perfomance polo shirt has to be specially digitized differently than if it were going on a canvas bag.
Digitizing is different for every type of fabric. And it takes an expert who’s actually got embroidery machines and many years under his or her belt to know how to go about the digitizing process. The vast majority of companies outsource their digitizing work to 3rd world countries to people who don’t even own an embroidery machine and have never even touched one – let alone produced millions of garments like we have at Banana Threads.
Shop that cut corners
As I mentioned previously, a lot has to do with the love and passion of the embroiderer/owner of the shop not just handling your artwork. Many shops cut corners by rushing through your job and using the cheapest labor, thread, needles and other materials needed they can find. Many use outdated machines that can’t even sew properly and some even use inferior machinery made in China . Are all shop owners like this? Of course not. However, it’s a shame that the overwhelming majority fall into this category. Good embroidery shops are few and far in between. Many are just in it for the paycheck and have no pride in their work and have no interest in seeing your brand/event elevated.
Us at Banana Threads don’t believe in putting out sub-par product in the market. There’s already enough of that. From the beginning, we instantly decided that we were going to produce high quality embroidery and we weren’t looking to save every penny on operating costs to simply maximize our profit. It was our mission to ensure that if you contracted us to help you with your embroidery project, that you were going to get great feedback from others on your embroidered logo/artwork.
Many shops do mediocre work and it reflects back on the person wearing the garment. And that’s part of your reputation which is your brand. When others, whether it’s your customer or people at your event, see your artwork butchered, it sends them a signal that you have no pride in how you represent your brand/event and there’s a loss of credibility there. There’s no wow factor.